Built on a philosophy of design and innovation with a core desire to provide athletes, professionals, and enthusiasts alike with heightened comfort in challenging alpine environments. Empowering a total freedom to adventure further, warmer.
The brand is founded on the ideation of solution-driven attire that combines material sciences and thermodynamics, with diligent modern craftsmanship to create high-performing garments all while pushing the boundaries of stylistic normalises in traditional alpine ski wear.
Meaning & Pronounciation
SNÜ:Derived from the word 'snug'. Meaning warm and cozy.
X:Extreme conditions with the ability to face uncharted terrain.
Pronounced: SN - OO - X