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About us

Built on a philosophy of design and innovation with a core desire to provide athletes, professionals, and enthusiasts alike with heightened comfort in challenging alpine environments. Empowering a total freedom to adventure further, warmer.

The brand is founded on the ideation of solution-driven attire that combines material sciences and thermodynamics, with diligent modern craftsmanship to create high-performing garments all while pushing the boundaries of stylistic normalises in traditional alpine ski wear.

Meaning & Pronounciation

SNÜ:Derived from the word 'snug'. Meaning warm and cozy.

X:Extreme conditions with the ability to face uncharted terrain.

Pronounced: SN - OO - X